Narciso Promotes New Perfume with a Julia Testa Floral Gift BoxWednesday, March 16, 2016 1:49 pm
Full disclosure: we know we do good work here at Julia Testa, and we know it’s uncommon to have both an artful eye for arrangements and decor and the follow-through it takes to exceed client expectations. It’s always nice to get a reminder that we’re doing a good job, though, and that’s exactly what happened when the arrangements we put together for fashion designer Narciso Rodriguez garnered A LOT of fabulous press.
Seven different magazines got hold of our project, including Teen Vogue, Cosmopolitan, Latina Magazine, Elysee Magazine, and, yes…Time Magazine.
The coolest part of this project were the clear plexiglass boxes we custom-designed to house the perfume – and our gorgeous arrangements, of course. It was designed to look like it had no hinges and very clean seams – like it was created to be a treasure chest for the perfume, which, of course, it was. We also put a clear plexiglass frame in the middle, like a bed for the perfume, so it wouldn’t shift during transport. When the editors received the box, it was clear what it was. They could see directly through to the product without disturbing our arrangements, no messy opening needed.
For the arrangements themselves, we stuck with a natural, neutral theme. We used tan Sahara spray roses, Creama kiss peach roses, brown orchid wood, bush ivy leaves and berries, white ginestra and birch wood.
We absolutely loved doing this project for Naciso, and not just because of the media attention it garnered – although that certainly was a bonus. We can’t wait for our next project!