Revlon and Julia Testa Celebrate National Lovers’ DayFriday, April 24, 2015 3:06 pm
National Lovers’ Day is April 23 and we were approached by Revlon and their PR firm, Lippe Taylor, to help promote their gorgeous new collection — Sahara Escape. Revlon’s new product collection features “sun-warmed neutrals and scorching brights,” which captivated us immediately. We’re suckers for vivid color!
To celebrate on the 23rd, Revlon wanted to send roughly 30 of the top print media names a love-inspired floral arrangement to show off the brand-new Sahara Escape products, featuring four new lip glosses, four nail polishes, a bronzer, and a shadow palette, all themed around the natural beauty of the Sahara desert. With this project, inspiration hit us like a desert storm, and we were able to give Revlon’s PR team at Lippe Taylor two samples to choose from within three hours of having received the products.
We crafted our first sample in keeping with Revlon’s current ad campaign, #LoveIsOn, a sexy, flirty, modern showcase of love in red lips. We kept the colors simple and cohesive: red, black, and white, expressed with mini sweetheart roses, phalaenopsis orchids, and steel grass. We maintained an overall sleekness to keep it from looking too “Valentine’s Day.”
Our second sample looked more closely at the colors of the new products themselves rather than the colors of the ad campaign. It was more feminine and soft, either matching or complementing the colors of the makeup it featured. We used a white wooden box here, reminiscent of our Marc Jacobs project, although the Revlon arrangement called for a completely different feel: lush and soft, rather than clean and quirky. To that end, we incorporated a lot of texture and detail, working with a feminine palette of pinks, purples, peaches, creams, and reds.
Revlon chose the second sample as their favorite! The media was so thrilled to receive them on National Lovers’ Day that some of the editors, including Brides Magazine and Good Housekeeping, featured it on instagram.
Working with Revlon was something of a dream come true for Julia Testa, as the brand embodies both the nostalgia of the original red-lipped beauties and the modern trend towards bold, go-get-’em lipsticks. We can’t wait for more opportunities like this one!