Masterpiece Collection at Tiffany & Co. on 5th AvenueTuesday, November 15, 2016 1:48 pm
Few brands are as iconic as New York's Tiffany and Co. The pale blue box, promises and futures tucked, gleamingly, inside, is a part of urban folklore as dramatic and recognizable as the Empire State Building or the Statue of Liberty. Welcome to New York, the storefront seems to whisper, its voice cool and diamond-studded. We've been waiting.
So you can imagine how thrilled the Julia Testa team were to receive a Tiffany gift of our own — an offer to work with them to debut their new Masterpiece Collection. The event, held at their 5th Avenue location, was meant to introduce potential buyers to the collection, one lavish piece at a time, while they considered the purchase of each. People could sit together and discuss the individual intricacies of each creation. There were private rooms for people to sit and collect their thoughts, as well as larger rooms for them to see — and be seen.
Needless to say, everything had to be perfect. We color-blocked the rooms — 12 of them! — in deep fuchsia, dark red and deep purple to complement the jewelry and the screens set up along the walls. Tiffany and Co. had custom prints made up of the jewelry up close, and we wanted our colors to provide a lush backdrop for the stones and metalwork to shine.
The project was monumental. It called for over 30 arrangements. It was exactly the kind of challenge we relish here. The entryway piece was seven feet tall and five feet round and stood on a mirrored table to double its punch. We had to make five other pieces on site, transforming Tiffany and Co. into our workshop. We started at 5 a.m. the first day and worked straight through every day for four days afterwards, setting up and maintaining the arrangements so there wasn't a wilt or a bud among them.
The flowers we used were as high-end as the brand we crafted for. We used Anemone, Holland Hydrangea, garden roses, spray roses, ranunculus, scabiosa, Vanda orchids, calla, snap dragon, Cymbidium orchids and Phalaenopsis orchids (for those counting at home, that's three different types of orchids!) as well as seasonal dahlias of different sizes and colors.
This was one of two huge events Tiffany and Co. throws per year, and to be chosen to set the scene for it was a Big Deal for us. Working with iconic brands like Tiffany and Co. reaffirms our love for what we do, where we are and the people we get to meet.