Julia Testa Designs for the Guerlain Day Spa at the Waldorf Astoria with JJB PRFriday, August 7, 2015 3:39 pm
When we promote a brand, we love working with clients and venues we know because it removes some of the uncertainty and gives our creative side a chance to take center stage. However, there’s something that’s just so much fun about getting to know a new brand, a new location, a new client. It’s like falling in love with someone new!
We got to fall in love with the Waldorf Astoria hotel recently, and we couldn’t be happier. We were asked to work with JJB PR and LVMH to promote Abeille Royale’s new Gold Eyetech line, which recently crafted a high-tech eye smoothing serum to erase wrinkles and give the appearance of a good night’s sleep. (If there’s one thing New York women know, it’s that looking good and feeling good are often one and the same!)
A select group of beauty editors were invited to the Guerlain Spa in the Waldorf Astoria to experience Guerlain’s newest skin care product launching this August called Abeille Royale Gold Eyetech. They also had the opportunity to meet and greet the Director of LVMH research for Guerlain, Dr. Bonte. JJB PR and LVMH wanted us to design and create floral arrangements that caught the eye and acknowledged the beauty and sleekness of the products’ white and gold packaging, but that didn’t take away from the rest of the event. Understated sophistication was the theme of the day, and we were more than happy to work with it.
We custom spray-painted the center arrangement to match the light matte gold branding, which we thought lent an elegance to the container and coordinated well with the packaging of the product. The flowers we used were primarily white, ivory, and cream tones to coordinate with the signage at the event. We used one of our staples, David Austin Garden Roses, along with White Dutch Peonies, White Holland Hydrangeas, White Spray Roses, and Champagne Ecuadorian Roses.
We fell in love with the Waldorf Astoria and we can’t wait for the chance to use it as a creative backdrop again. In the meantime, our arrangements for Abeille Royale’s Gold Eyetech were extremely well-received, and we couldn’t help but pat ourselves on the back for another job well done.