As some of you know, I'm opening another store this fall and construction starts in a couple weeks! It's amazing to me that I can look at my life and realize that I built this company from nothing, all on my own, without any money from my parents (not even one dollar) or help from a kickstarter campaign (I still can't believe people do that), or help from an investor. When so many people said it couldn't be done, I didn't sleep and made sure it happened. I have literally 'boot-strapped' this entire company and now I will have two solid locations this year and I still own 100% of my own company. The blood sweat and tears that have gone into this is incredible. It had been a powerful experience the whole way through. Some of the happiest moments of my life have been born from this company, and some of the most painful as well. Being an entrepreneur is the hardest thing ive ever done, and I wouldn't trade it for the world. Cheers to the new Soho location Everyone say a little prayer for the team! More details coming soon…. #juliatesta #growbabygrow #nourish #growingstartup #dedicated #notaseasyasitlooks #nohandouts #teamjtnyc

June 19, 2017 8:37 pm