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American Airlines Hires Julia Testa to Install Two Living Walls in SoHo

When it comes to humongous, in-depth projects, the Julia Testa team is your go-to — or at least, we’re American Airlines’.

The Julia Testa team took our event decor work to the metaphorical skies when the airline giant hired us to do a mammoth build-out for a celebration they were hosting for a new restaurant. The event wasn’t held in the new restaurant — instead, they wanted us to create an entirely new, jungle-themed habitat in SoHo for their all-out bash.

American Airlines rented a space for 20 days for the event. The Julia Testa team had just one day to create the two giant walls, 15 feet by 8 feet. American Airlines built the bars, the lighting and the furniture themselves in 16 days. It was crazy inspiring!

For those keeping track at home, that’s 120 square feet per wall for our team — the size of some tiny houses.

While that number is small by housing standards, it’s huge acreage for floral arrangements. We had to use a whopping 800 bricks of oasis foam to build the walls. We had to soak the oasis foam in baby pools — there was way too much for buckets to be a practical solution, even though that’s what we usually use.

It was a Julia Testa team project, supersized. It took us around 10,000 stems of greenery and tropical greens to cover all that space.

The walls were supposed to look alive, like thick, overgrown jungle territory. By the end of it, even we were starting to feel a little wild.

American Airlines was super excited with the way we handled the event. Our walls made the guests feel immersed in the event’s theme, and we can’t wait until the next time we get to work with a giant like American Airlines — or even just until our next giant project.

Friendship Grows on Trees: The Art of Corporate Gifting

The art of corporate gift giving involves finding a balance. Plants are always a classy gift. Contact Julia Testa for help!

The politics of business can be an extremely touchy subject. It’s always advised to send small gifts to clients as a token of appreciation and gratitude for their business, but no one seems to know exactly the right gift to give. Give too much and you might make your client feel uncomfortable and indebted to you; give too little and your gracious gesture turns to an insult at worst and an ineffective token at best. The best kind of corporate gift is one with a purpose and one that brings you and your quality work to mind.

Julia Testa recommends plants and flowers, especially perennials, like orchids or maybe a bonsai tree. A healthy green plant brightens up any office environment and is a non­intrusive way to thank your client and keep the door open for future business dealings. A money tree is a tongue-­in-­cheek nod to the professional nature of your relationship while a bonsai tree is a beautiful and soothing way to wish colleagues luck.

Whenever anyone compliments their office decor, they’ll think of you!

For help choosing the right plant to send your client, ask Julia Testa. Not only is she an expert in all things green and growing, she’s always happy to talk plants, flowers, and the benefits of a healthy, blooming business relationship.