Blue flowers are hard to come by, as there are actually only a few natural blue flowers that are available all year round – Blue Hydrangea, Blue Muscari, Blue Delphinium, Blue Tweedia, and Blue Thistle. And that’s about it.
But, when Annick Goutal approached us to design a PR Mailer that highlighted their new fragrance, we knew we wanted to go blue. For this design, we chose the blue hydrangea to compliment the blue faded bottle and dark blue poof ribbon on the top of the bottle. It was simple, timeless, and provided the pop of attention we were seeking. We even matched the vase to the gold hardware on the perfume bottle, a subtle touch that further elevated the design.
So it was no surprise when the mailer was a huge success, attracting attention from PR gurus and media outlets like. It had a very high exposure rate and we couldn’t be more proud. The client, Annick Goutal enjoyed many writes-ups from New York's best editors. All in all, it was a big win for all!