PR Mailer Showcase: Carolina Herrera
Sometimes, the grandest displays come in small packages. This was certainly true for the custom designed floral mailers Julia Testa created for Carolina Herrrera’s new fragrance, Good Girl, in 2018.
When designing for companies promoting new products, the Julia Testa team derives their inspiration from both the brand and the product itself. The fragrance, Good Girl, is the pinnacle of luxe, packaged in a sleek and seductive high heeled shoe.
To accentuate the bottle, Julia Testa designers chose a plexiglass black container, filling it with creamy white hydrangea, anemones, orchids, and roses. The softness of the flowers played with the sleekness of the container, creating a striking, balanced look. To finish the piece, the Carolina Herrera perfume bottle was placed in the center of the box, filled with tissue paper, and tied with an elegant ribbon.
The entirety of the mailers were shipped the next day, creating an unforgettable opening experience for the recipients. Julia Testa designs loves crafting impactful pieces, each as unique as the clients with which they work, and can't wait for the next opportunity to help make the statements that last.