As a New York City florist, there are few wedding venues we daydream about more than Greenpoint Loft in Brooklyn. As a pre-World War 2 rope factory turned event space, it features high, vaulted ceilings with exposed beams, industrial-rustic walls, and a perfect open floor plan. Al together, the effect is a stunning canvas for styling and design – a creative playground for wedding teams to capture the aesthetic of the couple getting married within.
With lofted spaces, we love designs that interact with the ceiling or rafters, seemingly filling the room with whimsy by drawing the eye top-down. Lights add a soft, romantic atmosphere, especially when intertwined with lush or dangling greenery.
Because the venue has an open floor plan, flower arches can create a focal point for guests and the rest of the design. An aisle that ends with a lush arbor is one that any couple can't help but love to walk down.
We live for designs that capture the contrast of soft and sweet floral accents against the hard and worn industrial space – a perfect nod to past and future. As designers, there is so much thought that goes in to every part of a room, with the beauty of it all truly in the details.
Finally, themes can be carried throughout the event and the space, creating cohesion across every element of a couple's big day. When venues are as inspiring as this, we can't help but revel in the opportunity to bring a space to life with our work.
If you're getting married at Greenpoint loft, or are ready to talk wedding flowers with Julia Testa, reach out for a consultation today.