Julia Testa Featured in BizBash’s “Cool Event Ideas of the Month”
We’re thrilled to share that we were recently featured in BizBash, one of the leading sources for inspiration, news, and insight in the events and experiential marketing industry. If you’re an event professional, chances are you already know BizBash as the go-to for staying ahead of trends, discovering cutting-edge ideas, and connecting with creative leaders in the field.
Each month, BizBash curates its "Cool Event Ideas of the Month" column—an eye-catching roundup of standout activations and design concepts that deserve a closer look. For example, the April 2025 edition featured the likes of Xbox’s 40-foot, alligator-shaped houseboat set in a real New Orleans bayou; a traveling British pub pop-up designed for Ed Sheeran; and stunning installations at high-profile events for brands like Marc Jacobs, Lexus, Lancôme, and more.
The May 2025 edition is no exception, featuring some truly imaginative and bold ideas, including creative floral tributes to iconic TV moms by Max for Mother’s Day, brand activations for names like TOMS Shoes, Cointreau, and Barstool Sports…and in the mix? Our very own floral work for Better Homes & Gardens.
A Colorful Celebration with Better Homes & Gardens
Here’s what BizBash had to say about the event:
“On May 15, Better Homes & Gardens hosted its second annual Color Stars celebration at The Otter at The Manner Hotel in New York City, honoring a group of interior designers known for their bold and inspiring use of color.
“The event served as both a tribute and a gathering for the design community, spotlighting creatives who bring vibrancy and personality into interior spaces. The production design emphasized the theme of color through lush floral installations by Julia Testa, sponsored by Endless Summer Hydrangeas. Additional sponsors, including Sherwin-Williams and Explore Charleston, supported the event’s design-forward atmosphere.”
We were delighted to bring this vivid vision to life. Our floral installations took center stage, designed to celebrate bold color palettes and dramatic scale—perfectly suited to the creatives being honored.
Partnering with Endless Summer® Hydrangeas
We were especially proud to work with Endless Summer® Hydrangeas for this event. Their signature blooms—big, bold, and endlessly photogenic—were the perfect choice for creating striking floral moments that captured attention and tied in seamlessly with the event’s vibrant theme.
A bit about our bloom partner:
The Endless Summer® Collection revolutionized the world of hydrangeas when it was introduced by Bailey Nurseries in 2004. As the world’s first re-blooming hydrangea brand, these perennials flower on both old and new growth, delivering a longer, more consistent blooming season from spring through fall. Over the years, the collection has expanded to include standout varieties like Blushing Bride, Twist-n-Shout®, and BloomStruck™.
The enthusiastic response to Endless Summer® is no surprise to us—we see the love for hydrangeas firsthand every season.
While it’s always exciting to be recognized for our work, this feature is just one of many projects we’re proud of this spring. We’ve got lots more blooming—literally and figuratively—so be sure to follow along on Instagram for a behind-the-scenes look at what we’re up to next.
Thank you to BizBash, Better Homes & Gardens, and Endless Summer Hydrangeas for the collaboration and recognition!