We have worked on so many different beauty projects over the years, but this one was unexpected! Witch hazel acts as an astringent to help shrink your pores, soothe your skin and reduce inflammation. Dickinson’s Original Witch Hazel has a reputation of being the “pore perfecting toner” and we were happy to brainstorm some creative ideas for this creative PR Mailer.
We took the color palette straight from the iconic Dickinson’s bottle. As a product that has been around since 1866, we couldn’t stray away from the bright yellows. We used bright Yarrow, Sunflowers, Spray Rose, Daisy Poms, Chamomile, and Freesia. To add a little fun, we added an oversized bumble bee!
The vessels used are actually glass terrariums. This idea was a nice change from a traditional vase and gave the product bottle a nice little spot to nestle inside the flowers.
This gorgeous PR Mailer was sent out to 30 of the top beauty editors throughout the city so that they could enjoy the toner and spread the word about this amazing benefits.